A study on Gen-AI technology development trends to enhance small-medium sized enterprise digital competence and management quality, Journal of Entrepreneurship in Emerging Economies , 제17권(집) , 제5호 , PP.1193~1218 , 2025.09.01

How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues, Journal of Research in Interactive Marketing , 제19권(집) , 제4호 , PP.730~748 , 2025.05.13

Understanding the Impact of Inconsistency on the Helpfulness of Online Reviews, Journal of Theoretical and Applied Electronic Commerce Research , 제20권(집) , 제2호 , 2025.04.22